What's New In Twitter?

Twitter has been struggling a bit over the past few years in some ways. The good news is that I see them turning some important corners! This is exciting to me because Twitter is an amazing social network that is full of potential for almost every business owner on the planet!

Sooo, what's happening over at Twitter? 

Twitter announced that within the next few months, usernames, quoted tweets, photos, and other media attachments will no longer count against the tweet’s 140-character limit.

Twitter co-founder and chief executive Jack Dorsey told the BBC that “It doesn’t make sense to anyone. People have had to work around it. That just looks ugly, and it’s confusing.”

This big, new Twitter update will surely change the way people use Twitter personally and how social media marketers use Twitter for business.

Now that it’s imminent, let’s jump into what the newest Twitter update will mean moving forward and how marketers can maximize those 140 characters for your business or brand.

We’ve come a long way over the past 10 years! What began as a simple 140-character text message has evolved into a medium that allows people and businesses to express themselves with everything from photos and videos to polls to animated GIFs.

So what exactly will be featured in this newest Twitter update?


Media Attachments in Tweets

Twitter’s recent announcement details that when your tweet includes attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your tweet!


@Replies on Twitter

When replying to a tweet, @names will no longer count toward the 140-character count. For now, we want to emphasize the word ‘replying’ here since we know that those will definitely be free characters. However, when it comes to the initial @name tweet, there are some conflicting reports on how Twitter will be counting those characters – most seem to believe that those will indeed count against your allotted 140 characters.


Goodbye to .@replies

Twitter is aiming to simplify the rules around tweets that start with a username. Currently, if you want to broadcast a tweet to all of your followers that starts with a @username, beginning the message with a period is the common practice. Without the initial period, only people who follow both you and the person you’re tweeting at will be able to see the message in their feed.


Retweet and Quote Tweet Yourself

If having your reply being transparently visible to all of your followers isn’t quite enough emphasis, you can now double-down by retweeting yourself. This will push that tweet back out for all of your followers to see (again!).

This update to Twitter adds some powerful new tools for smart marketers as well. Retweeting key business or brand messages will now be easier than ever and with Quote Tweets, you’ll be able to repush an older message and add some new context to the tweet.


Over to you

Twitter says that these updates will be available to all users over the coming months and they further explain why they’ve made the announcement but haven’t quite flipped the switch yet:

The updates have a significant impact on Tweets, so we want to provide our developer partners with time to make any needed updates to the hundreds of thousands of products built using Twitter’s API.


How are these upcoming changes to Twitter going to affect your content strategy? Do you think these are positive changes for the platform, or would you prefer things to stay as-is? If you could make any other changes to Twitter, what would you do?

I’d love to hear your thoughts and experiences in the comments below!


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