10 ways to apply your personal brand statement

You only have 9-seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction?

Your Personal Brand is your key to standing out in 9 seconds.
Personal brand statements are something easily communicated in-person, but unfortunately unless you can get everyone in a room to “woo” them, you need your online presence to speak for you.


10 WAYS TO APPLY YOUR PERSONAL BRAND STATEMENT

1) Email Signature

A lot of business takes place over e-mail and that makes building relationships difficult. Add your personal brand statement to your signature line and add TRUST to your communications.

 
2) LinkedIn Profile

Like it or not, people are looking you up on the internet. And in the business world, at least for now, the main hub is LinkedIn. If you’re not on it, get on it. Then you can let people know what you do and who you are by posting your personal brand statement.

 
3) Twitter Bio

If you want people to care, you have to offer a little more than witty observations and political rants. Help your followers get a better glimpse into the person behind the one-liners by sharing your personal brand statement.


4) Business Card

It’s been said that, in business, your card is as important as your handshake. What better way to tell someone your story right off the bat than to print your personal brand statement right on your card?


5) Office Name Plates

Give visitors a better idea of who they’re working with by including your personal brand statement on your office name plates.


6) Company Website – Employee Bios

Give visitors a better idea of who they’re working with by including your personal brand statement on your office name plates.


7) Lobby Photos

Give visitors a better idea of who they’re working with by including photos and personal personal brand statement right in your lobby or entryway.


8) Mission Statement

In many ways, your personal brand statement is a mission statement. Use it to let potential clients know who you are and what you stand for.


9) Direction to Marketing Team

Share your personal brand statement with your marketing team or the guy who’s designing your website. It’s important they fully understand who you are and what you’re trying to accomplish.

 
10) Facebook

Surely, you saw this coming. Facebook is where people connect. Business people too. Maybe it’s time to take down that photo from New Years you don’t remember taking and post your personal brand statement instead. It does matter.

 

STAND OUT OR DON’T BOTHER.


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