There are lots of theories about email marketing and how to get the best results. We're here to dispel some common myths about email marketing. Take a look at 5 common myths about email marketing and the facts.
Myth 1. Consumers are bombarded by Emails from Major Brands. 60% of consumers received 6 emails or less per day and 40% of those were less than 3 per day.
Myth 2. The best time to send Emails is 3PM on Thursday. 85% of emails are opened within 2 days of receiving them. Only 21% of purchases happen within the first 2 days of receiving the email. 32% of purchases take place 2 weeks after receiving the email.
Myth 3. You shouldn’t send emails to “inactive” users after 6 months. 20% of your annual opens happen from users who were previously inactive for 6 months or more.
Myth 4. Consumers are quick to mark emails as the “spam”. On average, less than 1 out of 2000 subscribers will mark your email as such.
Myth 5. Companies sending more emails will get ignored more. Sending twice as many emails DOUBLES the amount of emails being opened – thus increasing revenues.
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