We've seen online website shopping start earlier in the holiday season the last few years, and consumers have become much more active on Mobile devices. While Cyber Monday was the biggest online shopping day in 2015, according to same-store sales data, consumers were more active on Thanksgiving than past years.
Studies show this year retailers are being proactive by offering up more promotions, boosting ad spend and beginning their holiday promotions RIGH NOW.
- An average of 52% of annual sales for these businesses is dependent upon the holiday season.
- 48% of respondents anticipate that 2016 will bring an increase in online sales.
- To increase holiday sales this year, 38% of e-commerce executives plan to increase their digital marketing/advertising budget.
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