I know MOM, It's BRANDING

I talk about Branding A LOT!   Some people talking about lighting, some talk investments. I talk about BRANDING....   So much so that I think my boys could tell you about it (or at least they have my presentation memorized, they have heard me practice it so much)   I heard this last night at the dinner table "MOM, I know Kleenex is a brand. It is really Facial Tissue" 

As I sit and meet with potential clients, clients, seminars and answer questions at networking.  I try to explain to them that branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.

I tell them: Ralph Lauren or Target did have a big budget when they started, but they stuck with their brand, spent money to grow the brand, and people started to recognize and BELIEVE in the BRAND

But what exactly does "branding" mean?   
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

We help our clients grow the brand, believe in their brand, and in today's market we help with your online brand strategy too.   If you believe in your brand so will others. 

As I ranted about all of this to my family last night during diner.  The boys pulled out:  "Jimmy Johns - Its Freaky Fast Delivery"  and  "JUST DO IT"   And if you know my son Jacob his hockey team called him "Jake from State Farm" (since State Farm sponsored our team)

I guess branding does work!
At the end of our dinner conversation the boys were happy to leave the table. HA HAAA

Wondering if any of you have these kind of work conversation and insights with your family at dinner?  And did my husband get a word in last night when I went off about branding? What your favorite dinner conversation?



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Anonymous
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