Tammy Miller Design Trend Update

Tammy Miller Design
Tammy Miller Design

Digital Marketing is HOT! Lets Fuel the Fire!

Digital Marketing and Online Brand Presence has been the topic I have given presentations on over the last 6 months. It is a big investment and with the right help it can be fun too! We have had a lot of our customers move to this direction while incorporating their current website, blog and email system they currently have with us. Thus, saving money on their previous investment and ramping up the money towards Online Investments. Keeping it with one company helps maintain the brand within the website, website blog, email marketing brand, staying constant with keyword searches, adding consistent social media messages! The more traffic your website and social media have, the higher google will rank you in the searches.

Driving Traffic and Driving Money. 

Tammy Miller Design
Tammy Miller Design

5 Reasons why Cold Calling is Dead and Digital Marketing is the Future!

Just to put it out there, cold calling is dead and digital marketing has now taken over as the best method for lead generation.

Here are just a few of the reasons why people seem to prefer digital marketing to the now ancient art of cold calling.
  • They’re not comfortable answering calls from strangers. If they don’t recognise your phone number, they really don’t have a reason to pick up.
  • If they do answer your call, why are they going to trust you? They have no reason to trust you.
  • There is simply no incentive to return your call whatsoever.
  • They expect that quality advisors will not be cold calling.

So, a question for you, why does digital marketing work better? We have 5 reasons why digital marketing is HOT!
  1. Everyone is online – Through digital marketing, you can connect with almost every imaginable audience or group in the world. There are no limitations when it comes to geographic, demographic or even language barriers.
  2. You have added trust – When it comes to cold calling, you’re asking people to trust you without first giving them a reason. People have gotten used to finding what they need online, it’s a lot easier to lead them to you. You can make a trust deposit by creating helpful content on your blogs and sharing it via social media.
  3. Its more cost effective – Producing positive ROI is about spending time doing what you do best and streamlining the rest. Sometimes, that could mean outsourcing your marketing department.
  4. It broadens your reach – Cold calling is strictly one to one outreach. Digital marketing gives you the chance to grow your reach exponentially. When one person reads, and shares your content, their entire network can see it. If a few people share it your reach will grow and grow and grow. This is the basis for viral marketing – the holy grail of content marketing.
  5. Prospects are in their comfort zone – Your prospects will be more likely to trust you if they’re able to verify your ability and credibility. Through digital marketing, you can provide social proof via testimonials and case studies. These types of content are hugely effective at turning visitors into leads and leads into prospects.

So, what do you think, is cold calling dead? Does it still have a place in marketing? Or has digital marketing taken over entirely? Let me know.

Tammy Miller Design is offering a

Complimentary Digital Marketing Audit this month.

Helping you drive business forward.

Tammy Miller Design
Tammy Miller Design

Instagram Stories: How to Create Engaging Stories

Do you use Instagram?

Wondering how Instagram stories work?

Instagram stories direct followers to your actual Instagram feed, where your posts are always available. (Instagram stories disappear after 24 hours.)
Stories that are entertaining and engaging give your followers a quick and easy way to consume your content.

Engagement is important to the new algorithm that determines what people see in their Instagram feed. Because Instagram stories boost engagement with your Instagram posts, they improve your chances of showing up at the top of people’s news feeds.

Tammy Miller Design
Tammy Miller Design

The 12 ā€œCā€™sā€ of Building Authentic Conversations on Social Media

Social media is a phenomenal way to communicate and ultimately, conduct business, with people that you would never in the ordinary course of life meet, much less be able to do business with! It can open the door to conversations, relationships and community around your brand in ways that have previously been very difficult for the business owner.

Through the power of social media, business owners can share their product and services in real-time with those that they connect with. Very powerful!

But how do you open up the lines of communication on social media in a way that is authentic and will help you build relationships with your audience?

Below are my 12 C’s of building authentic conversations on social media to get you started on your journey!

1. Caring
There is an old saying that goes like this, “people don’t care how much you know until they know how much you care.” The word “caring” and the connotation in that sentence is referring to caring about others and NOT yourself.

When you truly care about serving others, it shows up in everything that you share on social media and it will return to you tenfold!

2. Curiosity
Who do YOU find interesting?
  1. Someone who is interesting?
  2. Someone who is interested in you?
  3. Someone who is interested in you AND is interesting?

It can be #2 or #3 but it is rarely #1, at least not for long.

When you are NOT curious about others, you STOP listening to what others care about (as you are mostly focused on yourself.) When you don’t listen to what others care about, you simply can’t care about what they care about.

So it starts with curiosity. That is the first step.

3. Contribute
You need to bring something to the party. And it better be valuable.

Participation in social media is great but participation with real contribution makes it even better. There are people who shy away from social media citing there is “too much noise.” They are right and wrong. Yes, there is too much noise. But that is not the reason to shy away from social media. In fact, that may be the reason for you to jump right in – make valuable contributions and increase the signal-to-noise ratio out there.

Stand out by doing what others won’t!

4. Content
Content is the bedrock of any social media participation – be it a blog post, a podcast, a video or a tweet – all you are doing is creating content.

If you consistently produce compelling content that takes care of the paint points of your audience, you have a winning combination!

Producing great content takes time and producing great content that that is entirely focused on your audience takes MORE time. You can treat that as “work” or you can treat that as an “investment.” The latter will give you better return on your time.

5. Clarity
Clarity goes both ways. It is implied that great content already means that it is clear. I was looking at clarity from the viewpoint of your audience. Right now in the areas that matter to them, they are looking for “clarity.”

Whatever they want to do, there are multiple options or choices and if your content helps them clarify things, they will love it!

Your content is valuable if it moves someone from “confusion” to “clarity.”
Confusion eats away someone’s MOST valuable resource – TIME. If you are content helps clear that confusion, you have given them a gift.

6. Conversation
In social media, you win with engagement. Engagement is a higher level of emotional connection.

It starts with conversation. A conversation is where two or more people are listening and talking. Both listening and talking are important to fully participate in social media. The more you are engaged in conversations that will increase the collective capacity of the participants, higher your own return in this investment.

Every conversation is important. As author Susan Scott says in her insightful book “Fierce Conversations” – “The conversation is the relationship, and – while no single conversation is guaranteed to change the trajectory of a career, a company, a relationship, or a life – any single conversation can.”

7. Creativity
The barrier to entry for social media is almost nothing – meaning anybody can get into social media anytime. So you need to do SOMETHING to set yourself apart from the crowd. That’s where you creativity comes in.

Stretch your imagination and get your creative juices flowing. Spend a few extra minutes to see if there is another angle to saying the exact thing that you were going to say. What can you do to make what you are saying more interesting? Make that “extra” investment to get those “extra” rewards.

8. Character
Character here is your personality and your personal brand.

Who you are comes across more strongly than what you say and who you are seriously influences how what you say is perceived by others. The stronger your personal brand, the more weight what you have to say has – this means not only you have to invest in social media, you have to invest on yourself to grow and be better.

9. Community
You can’t scale great heights alone. You need the community to help you.

If you look at it another way, the community needs you – as others in the community also can’t scale great heights alone. Whatever you can do to help make the community stronger will benefit everyone in the community.

Things are interconnected when it comes to how you work within a community. Your level of influence goes up with the level of your caring and contribution. As the level of your contribution goes up, it becomes easier to make more valuable contributions. It is a virtuous cycle.

If you want to do a quick test about your level of engagement with the community, ask yourself this question: If I disappear from the community today, how big of a VOID will I create in the community? There is no right or wrong answer to this question but whatever that answer is, it should give you a pretty good indication of the value that you bring to the community.

10. Courage
There are two distinct ways to participate in social media – one on the stands and one on the playground. Things get more interesting when you are on the playground than when you are on the stands. The way to get on the playground is to take a stand on something meaningful. That requires confidence and courage.

Taking a stand is a package deal. You automatically belong to a tribe that has a stand similar to yours on one end. On the other end, you alienate people who don’t take a stand similar to yours. You need the courage to deal with it and remember, you cannot please everyone.

11. Change
If the world is changing fast, the sub-system of social media is changing super-fast. The only constant in social media is change!  

What was super-cool yesterday is commodity today and history tomorrow.

Tools, practices and engagement models all change. The philosophy and principles may remain but the way they they manifest changes quickly.

If you want to succeed with social media, you don’t adapt to change, you embrace it, live with it and if you are good, you will probably influence change with your ideas and contributions.

12. Commitment
Beverly Sills said it right – “There are no shortcuts to any place worth going.”

Because there are few barriers to entry for social media, it seems like you can easily succeed with social media. Unfortunately, what you see is only the tip of the iceberg. Social Media does not make anything easy. It may make things faster but not easy.

Think of social media as an “amplifier” of what you do. If you have a significant contribution to make, social media can amplify that contribution. However, you need to set yourself up for making that significant contribution. That requires a serious commitment.

You are also MORE exposed once you are a player in social media – meaning you need a higher level of commitment to keep living up to the implicit promises that you are making with your new personal brand. If you disappear for days on end with no “value” to your friend base, you are seriously weakening your brand viability.
And there you have it – The 12 C’s of building authentic conversations on social media!

Tammy Miller Design
Tammy Miller Design

What's Your Digital Marketing Plan for 2017

Are you geared to make the most of your 2017 marketing budget? Have you evaluated the mix of social media, email, online advertising, content creation and mobile you need to effectively reach your audience? If not, there's still time to establish or update your plan for the year. Start with a bit of education about key components to consider adding to your toolbox.

Blogs continue to be a tremendous asset to Search Engine Optimization so long as you update them regularly. Social media marketer Tara Banda posts 30 Tips for Great Digital Marketing on ducttapemarketing.com. She recommends, "share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website."

Infographics get noticed. Social Marketing Writing's article 7 Tips for Creating Successful Infographics explains that web traffic of those publishing infographics increases an average of 12%. Work with a good graphic designer. How content looks is as important as what it contains. In fact, it might matter more - a majority of your audience might be visual learners.

Social media managers are in demand. Get one. Social Marketing Writing's How To Become A Successful Social Media Manager explains the need: "Eighty-one percent of small and medium sized businesses are using social media and 94% of them are using it for marketing. They are so serious about social media marketing that they spent $23.68 billion on social network ads in 2015 and this spend is expected to reach $35.98 billion by 2017.

Mobility means business. Experts at Smart Insights share Digital Marketing Trends 2016 - 2017. In addition to providing mobile-friendly sites, marketers now need to tailor a customers' experience across a variety of devices. What a user first sees on his/her smartphone might not convert to a sale until they've switched to a tablet, laptop or desktop. Learn about your customers' use of mobile devices and what their needs are. Does a distributor of tires need to order supplies for retailers as he travels from store to store or does he just check inventory then wait until he is back in the office to write up an invoice?

Content marketing includes any kind of useful information that's intended to educate the customer rather than sell to them. Explain a topic, share research, provide background, present solutions - all based on facts. Package your content in a blog post, email, infographic, podcast, etc. Whitepapers allow the author to share expertise (at length) and provide contact information. But don't sell, just share freely.

You don't need to include every digital marketing tool in your plan. Be select and review at regular intervals to ensure your program is generating results.

How we help?  Call Tammy Miller Design and schedule your free consultation and get started in 2017

Request a consultation

- -