It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions will be dead on, while others… not so much. Unfortunately, we won’t know if these predictions are any good until this time next year.
That said, it’s not stopping me from making them - here are my thoughts on where we're headed in 2019.
1. A US data privacy bill will be passed next year
Similar to Europe’s GDPR, the US will pass legislation protecting the privacy and portability of consumers’ data. The breaches have become much more frequent and brazen over the last couple of years, impacting most Americans - just this week, in fact, Quora announced it has suffered a data breach.
Two Congressional committees are drafting language for the bill now, and it'll likely include civil penalties for companies that experience data breaches.
2. Native advertising technology companies will surpass 550 globally
This time last year, the native advertising technology landscape had 402 companies represented globally. That was up from 272 the year prior. This growth trajectory has it poised to easily surpass 550 and possibly 600 vendors over the course of 2019.
3. They’ll be more arrests globally for ad fraud
It’s long been known that online paid media is rife with waste, fraud and abuse - estimates indicated that between 5% and 20% percent of the budgets spent are wasted. This year, for the first time, the FBI charged eight people with industry relative ad fraud.
Given the amount of fraud that exists, it’s not a stretch to predict that more such arrests are coming in 2019.
4. Amazon’s revenue from native advertising will grow faster than previous estimates
While Amazon is certainly not a member of the duopoly club, it is the second fastest growing online advertising network behind Snapchat. Ad sales are estimated to grow 10% next year, with 2018 revenue at $4.6 billion. I predict that ad sales will grow 15 to 20% next year.
The reason is simple – quietly, there’s an entire SaaS ecosystem and specialized agencies being built on top of Amazon’s advertising product across the US. It’s these upstarts and entrepreneurs that will fuel the growth of Amazon’s advertising revenue to the tune of 15 to 20%.
5. The lines between marketing and PR will continue to blur
The rise of influencer marketing has blurred the lines between communications and marketing - add to that the adoption of sponsored content across both comms and marketing and you can see the confusion starting to grow.
This trend also manifests itself in technology - I know many marketers that regularly use PR software and communications professionals that use marketing software. Why? Because the two disciplines are practically merging. Yes, legacy corporations have their silos and will continue to, but as long as the tactics and technology continue to intermingle look for the lines between the two disciplines to continue to blur.
6. Facebook’s user base will decline in the US
The second and third quarter of 2018, Facebook saw it’s user base decline in Europe. There’s no reason to believe this trend won’t make its way across the Atlantic in 2019 - with its data breaches, fake news and divisive polarized political banter, many folks will quit using the platform.
7. Blockchain in advertising becomes much more pronounced
As noted above, transparency in display advertising is an issue. The amount of waste, fraud and abuse is in the billions of dollars. FedEx’s CEO famously said that blockchain technology would empower them to provide 'house-to-house' service in Mexico with the transparency necessary to prevent and identify theft. It’s this same technology that will provide 100% transparency in the online advertising realm - while not mainstream, look for a big push in this direction next year.
Those are my predictions moving into 2019. I’ve been writing this annual post for the entire decade, and while I don’t bat 1000, my track record is pretty good. However, we’ll need to wait a full 12 months to know how accurate I was.
Another new annual tradition I’ve taken on is a follow up to this one – I’ll be identifying those predictions for next year that you should ignore. There’s a lot of them, too. It’s coming soon.
1. You don’t have time.
Small business owners have a lot on their plates. That means you may put off doing a new marketing piece, even if it is something you really need. Hiring a designer to help means you can get that project done and begin using it to make you more money.
2. You can’t afford not to.
By the time you learn how to use that page layout software that came free with your computer, you may have invested several hours. Couldn’t that have been used more productively? If you could have paid a designer $500 and used your time to earn $1,000 for your business, you have not chosen wisely.
3. You are trying to uniquely brand your business.
Now, not every small business needs to stand out. If you’re a locksmith in a small community, for example, it may be enough to just show up in internet searches and be in the phone book. But if you’re in a market with a dozen other locksmiths, you want to stand out. You don’t do that with a clip art logo or canned flier that looks the same as 10 of those 12 competitors. Using marketing materials that are unique and stand out are a way for people to remember you. And if they think they’ve seen you before, they are more likely to choose to contact you for your products or services.
4. You want to keep your look consistent.
If you use different logos, different fonts and different messages everywhere, it’s going to be hard to look professional – never mind standing out in a potential customer’s mind. Designers know how to watch those little details and ensure that every piece of marketing communications fits with everything else. Sure, your customers may not notice if you used “Times New Roman” in one ad and “Calibri” in another, but the subconscious mind picks up details and uses them to form an overall opinion of your business. You look and seem more put together if everything does, in fact, fit together.
5. You save yourself a lot of headaches.
Let’s say you do put together something yourself, and send it off to the printer. When the proof – or worse, the finished product – comes back with problems that you didn’t anticipate, fixing or reprinting will take even more time and money. Designers know what to do to make sure a file prints out correctly.
6. You get a brand new source of ideas.
Designers are generally pretty creative folks, and they like to help their clients get the most out of every project. Hiring a designer is likely to mean that you’ll end up with a better finished product than you could have put together, even if you’re skilled at making things look good. His or her ideas may lead to a more eye-catching, more appealing and more polished piece than you would have created – thus leading to more attention from potential customers and more sales.
7. You take more pride in your marketing materials.
Have you ever been in a situation where you had an ugly or boring business card? Were you less likely to hand it out? If that brochure is outdated and uses a weird color scheme, you may just keep it behind the counter instead of displaying it. All your marketing materials should be the best they can be for your business, or you’ll have some hesitation in presenting them to new customers.
Social media continues to grow rapidly
All people are talking about the places they go, where they eat and the sports equipment they use. Therefore, companies should be listening to what is being said about them, and joining the conversation.
Social Media Creates:
Attracts your Audience
Increases Revenue by Driving Interest
“We have worked with Tammy Miller Design for the past 5+ years. We were looking for someone to bring our creative vision to reality and have enjoyed working with TMD on multiple projects. Do your business a favor and connect with Tammy on how you can kick your marketing collateral up a notch for the upcoming year.”
Joel Burger --Wexford Golf, MN PGA Past President, Consultant
Online Branding and Social Media are here to stay. As much as you’d like to, you can’t just ignore it and hope it will go away if you want to be successful both now and in the future. It can be challenging for many business owners to figure out exactly how to effectively use social media marketing to reach their audience.
Lets face it, many business owners don't have time to post on social media or their website.
That is where we come in. Tammy Miller Design is here to help you with your Online Social Media presence and INCREASE your brand awareness.
We Post, We Engage, We Answer
Tammy Miller Design can help you make that happen.
Tammy Miller Design is offering a Complimentary Social Media Evaluation.
Call or email us today!
Have a wonderful day!
Tammy Weidenbach, President
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A wise woman said recently, “Your brand is your promise.” – Dana DiTomaso, MozCon 2015
Whether you are doing social/digital, print, television, or in-person marketing, your brand is what clients expect you to deliver. Whether your B2B branding focuses on excellent customer service, personalized solutions, cost-effective products, or fast delivery, your branding sets the stage for clients’ expectations.
We’ve compiled 5 crazy branding statistics that you need to know to help put the importance of proper business brand creation.
Global brands spend 45-75 % of their social media time on Facebook.
Social media is for B2B brands too. In today’s digital networking environment, your brand can’t afford to ignore major networks like Facebook or Twitter.
80% of consumers are more likely to evaluate solutions from the brands they follow on social channels.
Social media channels are a one-to-many solution for getting the word out about your products and services. By creating a strong brand presence on social media, you can reach a broader audience.
45% of a brand’s image can be attributed to what it says and how it says it.
Your brand is your promise, what you say you will do, how you say you will do it, and how it is done. Make sure your company delivers on what you say you will.
54% of people don’t trust brands.
Much of this distrust comes from broken promises and not delivering on client expectations. You must work to earn your potential client’s trust.
Color increases brand recognition by up to 80%.
This one is the craziest of all statistics and is the reason why it’s important to have a consistent brand color palette.
Increase your online Brand Awareness and Drive Revenue! And who doesnt want more MONEY!
Everyone is online – Through social media marketing, you can connect with almost every imaginable audience or group in the world. There are no limitations when it comes to geographic, demographic or even language barriers.
Increase Your Online Brand Awareness = Increased Revenue.
AND WHO DOESN'T WANT MORE MONEY?
Social Marketing Fun Facts:
Social media management and marketing for small businesses is our specialty. And here at Tammy Miller Design, we know all of our customers are unique, with different needs and different goals. That's why we tailor a custom Social Media Plan just for you.