Great creative should communicate many things. On a basic level, it should communicate four things:
• Who are you?
• What is your product or service?
• Why should I buy your product or service?
• How can I buy your product or service?
We believe that great creative should also do one more thing and we believe it's the most important thing. Great creative should get results. To help us accomplish this goal, we use a seven-step process for project success.