Minneapolis Downtown Council


Minneapolis Downtown Council Awards Marketing and Graphic Design Contract to Monticello-based Tammy Miller Design, Inc.

Tammy Miller Design received the graphic design contract for the fourth year in a row, Minneapolis Downtown Graphic Services. The contract includes: branding, design, and concepts of all the Aquatennial and Holidazzle Materials.

The Council was looking for a single agency that could provide comprehensive services and support for all graphic components. ”We look for originality in capturing the spirit of the festival”, said Jenna Rademacher, Marketing Coordinator, Minneapolis Downtown Council. “Tammy Miller Design proved the ability to deliver it.”

Entering its 72nd year, the Minneapolis Aquatennial is the official civic celebration of the City of Minneapolis. The festival is held annually and comprised of more than 60 events occurring during the week-long celebration. Flagship events include the Aquatennial Block Party, Beach Bash, Torch Light Parade, and Fireworks.

Tammy Miller Design, based in Monticello, MN, is a solutions-driven virtual marketing and branding agency with the agility to pull together talent and resources on an as-needed basis to deliver the right solutions for ever-evolving client needs. Tammy Miller Design works with both large and small client companies, offering services and capabilities that include brand and identity development, website design, strategic marketing and advertising campaigns, and concept-to-production project management.


CLIENT: Minneapolis Downtown Council: Aquatennial and Holidazzle

PROJECT DESCRIPTION: Provide graphic design services for the Minneapolis Aquatennial Festival, a summer event produced by the Minneapolis Downtown Council. Services to include (not limited to): concept, layout, design, and file production for printing.


  • Communication branding guidelines and education

  • Event Theme Logo: Block Party, Torchlight Parade, Beach Bash and Fireworks 

  • Identity systems

  • Metro newspaper advertising campaigns

  • Website design

  • Print and online collateral art direction and graphic design

       – Event brochures graphic design
       – T-shirt designs – participant and volunteer logo design and t-shirt graphic design
       – Parade banners graphic design
       – Block party postcards; invitation designs electronic letterhead graphic design
       – Festival of Events Guide – 12 page booklet art direction, creative direction and graphic design
  • Event Signage graphic design

  • Press releases coordination

“It’s been such a pleasure working with you in regards to our Aquatennial design needs!  There was a lot to accomplish, but hopefully worth all the work.  Thank you for always making deadline, being there whether late (or early!), and for always having a positive attitude.  I look forward to the potential of working with you again in the future.” – Minneapolis Downtown Council, Jenna R

Jenna R.

“Thank you for your outstanding work on the 2014 Minneapolis Aquatennial Skipper Pin! I am very appreciative of your generous support of the Aquatennial and enjoy working with you.  The pin has proven to be a huge success” – Minneapolis Downtown Council, Katie F

Katie F.